Healthcare

Half of all women who attempt Kegel exercises perform them incorrectly. The most common error, bearing down instead of lifting, can actually worsen the pelvic floor dysfunction the exercises are…

Roughly one in three women will experience pelvic floor dysfunction in her lifetime. The treatment is deceptively simple: strengthen the muscles through targeted exercise. The challenge is that most women…

The wearable breast pump category was born from a simple observation: the technology meant to help mothers sustain breastfeeding was itself a barrier to breastfeeding. Willow Go brings that innovation…

Breastfeeding is the single most evidence-backed nutritional intervention for infant health, yet the technology most women use to sustain it has barely evolved from the loud, cumbersome, tethered machines of…

Pregnant women have been told to “count the contractions” for generations, but timing contractions with a stopwatch during active labor is like measuring a hurricane with a rain gauge. A…

A ring that already tracked sleep, heart rate, and body temperature added cycle prediction, pregnancy insights, and perimenopause features, turning a general health wearable into something more specific: a continuous…

In 2018, the FDA did something it had never done before: it cleared a smartphone app as a method of contraception. The decision was controversial, the science behind it was…

The biological window for conception is remarkably narrow, roughly six days per month, and most women cannot reliably identify when it opens. A urinary hormone test that detects both estrogen…

A clinical study of 237 women found that a wearable bracelet tracking five physiological signals could detect the fertile window with 90% accuracy. That bracelet became a commercial product, and…